One way to demonstrate the impact of community activities is by calculating Natural Rate of Growth (NRG) and showing how community and DevRel contribute. NRG = 100 x Annual Growth Rate x % Organic Signups X % ARR from Products
DevRel cannot be held responsible for the final outcome, whether that is a guest post, a partnership, a new hire or a converted customer. The value DevRel delivers is the connection itself—the opportunity for marketing or product or sales or another team to transform the DevRel qualified lead into a valuable business asset. That’s what you have to measure.
DevRel director @Camunda and author of The Business Value of Developer Relations
Weekly Active API Tokens: The mere act of generating an API key does not measure usage since even non-developers can view API keys without any real use for them. Since most APIs limit access to authenticated users, we are able to track how many distinct tokens are accessing our API platform on a given week.